![]() ![]() ![]() There are these things called fare classes. What's more, you can't be sure you're looking at the exact same ticket even if you're looking at the exact same flight. As long as I am not discriminating on illegal grounds (eg charging higher rent for an apartment to black people, or parents) I can do as I wish. I can set whatever rules I like for the products I sell, including charging different prices for the same things sometimes. Mac users were able to purchase tickets at the same price as Windows users, but Mac users were also being shown more premium rooms, compared to Windows users who were always shown the cheapest price for a room first. ![]() Orbitz later admitted that it was, in fact, a user trait that they were targeting. The Wall Street Journal investigated claims that Orbitz, a popular online travel agency, was showing higher prices for hotel rooms to Mac users compared to those who used a Windows PC. Related, on the hotel booking side, from : Online price discrimination and EU data privacy law.
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